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Decision sciences : DS
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Management Science
22
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing research : JMR
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International Series in Quantitative Marketing
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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ERIM report series research in management
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European Journal of Operational Research
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Fundamentals of marketing research ; Vol. 6
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Interfaces : the INFORMS journal on the practice of operations research
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Working paper / Marketing Department, The Wharton School of the University of Pennsylvania
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Conjoint measurement : methods and applications
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Handbook of marketing decision models
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Informatie / Stichting het Nederlands Studiecentrum voor Intermatica : Genootschap voor Automatisering ; Nederlands Rekenmachine Genootschap
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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