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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Finance and economics discussion series"
~isPartOf:"Legends in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Department of Economics discussion paper series / University of Oxford
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ECONIS (ZBW)
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1
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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3
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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4
An ugly face, really? : a theoretical investigation into the causes of
brand
dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
-
2022
Persistent link: https://www.econbiz.de/10013187658
Saved in:
5
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
6
Identifying state dependence in
brand
choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
-
2021
Persistent link: https://www.econbiz.de/10012667460
Saved in:
7
Loss leading as a threat to brands
Inderst, Roman
;
Obradovits, Martin
-
2022
Persistent link: https://www.econbiz.de/10012802933
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8
Nonlinear pricing in oligopoly : how
brand
preferences shape market outcomes
Gomes, Renato
;
Maestri, Lucas Jóver
;
Lozachmeur, Jean-Marie
-
2020
Persistent link: https://www.econbiz.de/10012301133
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9
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
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10
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
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