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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working paper"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Department of Economics discussion paper series / University of Oxford
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Legends in marketing
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ECONIS (ZBW)
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1
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
2
Brands, information, and loyalty
Anand, Bharat N.
;
Shachar, Ron
-
2000
Persistent link: https://www.econbiz.de/10001491415
Saved in:
3
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
4
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Saved in:
5
Approaches of fast moving consumer good
brand
manufacturers towards product development : "safe players" versus "productors" ; implications for retailers' management of manufacture...
Blichfeldt, Bodil Stilling
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002405536
Saved in:
6
Physician dispensing and the choice between generic and
brand
-name drugs : do margins affect choice?
Rischatsch, Maurus
;
Trottmann, Maria
-
2009
higher probability to receive the
brand
-name drug due to their lower marginal utility of income. Today's administered …. -- Physician dispensing ; prescribing behavior ; generics ;
brand
-name drugs …
Persistent link: https://www.econbiz.de/10003900934
Saved in:
7
Switching costs or search costs?
Moshkin, Nickolay
;
Shachar, Ron
-
1999
Persistent link: https://www.econbiz.de/10001463371
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