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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung

Binckebanck, Lars (ed.); Hölter, Ann-Kristin (ed.); … - 2020 - 2., überarbeitete und erweiterte Auflage

neue Beiträge zu den Themen Omni-Channel-Management, Customer Journey, Cross-Selling, Digitalisierung im Vertrieb als … Führungsaufgabe, internationales Vertriebsmanagement, Vertriebsmanagement bei institutionellen Kunden, Sales Excellence Development …

Persistent link: https://www.econbiz.de/10012403029

Vertriebscontrolling : so steuern Sie Absatz, Umsatz und Gewinn

Pufahl, Mario - 2019 - 6., überarbeitete Auflage

Was leistet Vertriebscontrolling? -- Strategisches Vertriebscontrolling: Märkte einschätzen, Kunden analysieren und bewerten, Wettbewerber beurteilen, Produkte positionieren, Vertriebswege einschätzen -- Operatives Vertriebscontrolling: Vertriebs-, Produkt- und Kundenerfolgsrechnung,...

Persistent link: https://www.econbiz.de/10012402592

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots

Gentsch, Peter - 2019

AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an … those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market … and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in …

Persistent link: https://www.econbiz.de/10012396017

Researching Values : Methodological Approaches for Understanding Values Work in Organisations and Leadership

Espedal, Gry (ed.); Løvaas, Beate Jelstad (ed.); … - 2022

1 Researching values in leadership and organisation. Introduction -- Part I: Methodological approaches to researching values -- 2 Values at work: Mapping the field through the lens of methodological approaches -- 3 Definitions as Initial and Final Point of Values Research? Searching for...

Persistent link: https://www.econbiz.de/10012821379

The Daily Perils of Executive Life : How to Survive When Dancing on Quicksand

Kets de Vries, Manfred F. R. - 2022

’s perception and management of time. The second section focuses on leadership and highlights several executive types you …

Persistent link: https://www.econbiz.de/10013040860

Humanistic Perspectives in Hospitality and Tourism, Volume II : CSR and Person-Centred Care

Ogunyemi, Kemi (ed.); Okoye, Ebele (ed.); … - 2022

leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust … use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational … leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality. Kemi …