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The co-creation experience from the customer perspective : its measurement and determinants
Verleye, Katrien - In: Journal of service management 26 (2015) 2, pp. 321-342
Persistent link: https://www.econbiz.de/10011401345
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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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Having a strategy for new service development : does it really matter?
Edvardsson, Bo; Meiren, Thomas; Schäfer, Adrienne; … - In: Journal of service management 24 (2013) 1, pp. 25-44
Persistent link: https://www.econbiz.de/10009728604
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"Five Co-s" in innovating : a practice-based view
Russo Spena, Tiziana; Mele, Cristina - In: Journal of service management 23 (2012) 4, pp. 527-553
Persistent link: https://www.econbiz.de/10009619536
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Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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Open Innovation : Risiken erkennen, Chancen nutzen
Ili, Serhan - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 277-298). 2010
Persistent link: https://www.econbiz.de/10003951141
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Innovationswettbewerb und Open Innovation
Bley, Simon - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 299-326). 2010
Persistent link: https://www.econbiz.de/10003951142
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Kundenintegration bei Dienstleistungsinnovationen
Mengen, Andreas; Ziemen, Werner - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 347-365). 2010
Persistent link: https://www.econbiz.de/10003951144
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Innovationsquellen erschließen
Bode, Jens - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 449-470). 2010
Persistent link: https://www.econbiz.de/10003951148