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Initiation of business relationships in service-dominant settings
Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore - In: Industrial marketing management : the international … 37 (2008) 3, pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
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Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
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Constructing identities in Indian networks : discourses of marketing management in inter-organizational relationships
Ellis, Nick; Rod, Michel; Beal, Tim; Lindsay, Val - In: Industrial marketing management : the international … 41 (2012) 3, pp. 402-412
Persistent link: https://www.econbiz.de/10009546640
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 4, pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
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Relating in business networks : innovation in practice
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 43 (2014) 3, pp. 441-447
Persistent link: https://www.econbiz.de/10010371726
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
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The impact of network configurations on value constellations in business markets : the case of an innovation network
Corsaro, Daniela; Ramos, Carla; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10009513223
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Evolutionary or revolutionary business model innovation through coopetition? : the role of dominance in network markets
Velu, Chander - In: Industrial marketing management : the international … 53 (2016), pp. 124-135
Persistent link: https://www.econbiz.de/10011448089