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Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi; Edeh, Jude Ndubuisi; Hinson, Robert - In: Digital Business in Africa : Social Media and Related …, (pp. 3-13). 2022
Persistent link: https://www.econbiz.de/10013282668
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Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi; Hinson, Robert; Edeh, Jude Ndubuisi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 299-311). 2022
Persistent link: https://www.econbiz.de/10013282706
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Ethical social media marketing in Africa
Hinson, Robert; Twum, Kojo Kakra; Arhin, Eugene - In: Digital Business in Africa : Social Media and Related …, (pp. 17-39). 2022
Persistent link: https://www.econbiz.de/10013282674
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Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby; Narteh, Bedman; Hinson, Robert; Kosiba, … - In: Digital Business in Africa : Social Media and Related …, (pp. 67-95). 2022
Persistent link: https://www.econbiz.de/10013282690
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A self-concept interactionist model of social media reputation
Abbatty, Oyindamola; Otubanjo, Olutayo; Adeola, Ogechi - In: Digital Business in Africa : Social Media and Related …, (pp. 127-144). 2022
Persistent link: https://www.econbiz.de/10013282697
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi; Edeh, Jude Ndubuisi; Evans, Olaniyi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 145-168). 2022
Persistent link: https://www.econbiz.de/10013282698