Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Year of publication: |
2022
|
---|---|
Authors: | Mensah, Kobby ; Narteh, Bedman ; Hinson, Robert ; Kosiba, John Paul Basewe ; Muritala, Omotayo |
Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 67-95
|
Subject: | Social media | Facebook | Salesperson extra-roles | Social media service behaviours | Social Web | Social web | Sozialkapital | Social capital | Verkaufspersonal | Salespeople | Ghana | Online-Marketing | Internet marketing | Tansania | Tanzania |
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