//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Direct marketing : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
24
Konsumentenverhalten
24
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Relationship marketing
5
Direct marketing
4
Direktmarketing
4
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Internet
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Vertriebsweg
3
Advertising effects
2
Brand image
2
Experiment
2
International marketing
2
Internationales Marketing
2
Markenimage
2
Mobile phone
2
Mobiltelefon
2
Website
2
Werbewirkung
2
Brand management
1
Business network
1
China
1
Confidence
1
Customer retention
1
Customer satisfaction
1
Customer value
1
Dairy industry
1
Data protection
1
Data security
1
Datenschutz
1
more ...
less ...
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Graf, Raoul
2
Kim, Minjeong
2
Phau, Ian
2
Boulaire, Christele
1
Boyer, Kenneth K.
1
Cai, Shu-qin
1
CĂ´nsoli, Matheus Alberto
1
Dawson, Sandy
1
Dix, Steve
1
Elliott, Dominic
1
Ghose, Kamal
1
Guelmami, Raja
1
Hofacker, Charles F.
1
Hult, G. Tomas M.
1
Hurst, Clifford G.
1
Jones, Christie
1
Kabadayi, Sertan
1
Kafeza, E.
1
Kapoor, Avinash
1
Kartakoullis, Nikos
1
Kim, Jung-hwan
1
Kim, Soyoung
1
Kotsovos, Andreas
1
Kriemadis, Thanos
1
Kulshrestha, Chinmaya
1
Lei, Weizhen
1
Lennon, Sharron J.
1
Lihra, Torsten
1
Liu, Chao-hua
1
MartĂnez Guerrero, Mario
1
McAlister, Anna R.
1
McGuinness, Martina
1
Mohd Suki, Norazah
1
Murphy, Jamie
1
Neves, Marcos Fava
1
Norbayah Mohd Suki
1
Oates, Caroline
1
Ortega Egea, José Manuel
1
Pechpeyrou, Pauline de
1
Prud'homme, Andrea M.
1
more ...
less ...
Published in...
All
Direct marketing : an international journal
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
789
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
460
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / BĂĽcher
405
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
391
European Journal of Marketing
385
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Journal of Consumer Marketing
376
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
International Journal of Retail & Distribution Management
290
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
2
Customer cross-selling model based on counter propagation network
Liu, Chao-hua
;
Cai, Shu-qin
- In:
Direct marketing : an international journal
2
(
2008
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10003934123
Saved in:
3
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
4
Internet shopping acceptance : examining the influence of intrinsic versus extrinsic motivations
Mohd Suki, Norazah
;
Thurasamy Ramayah
;
Norbayah Mohd Suki
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003934496
Saved in:
5
Sustainable telemarketing? : a new theory of consumer behavior
Hurst, Clifford G.
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003934499
Saved in:
6
A method for building new marketing channels : the case of "door-to-door" in dairy products
CĂ´nsoli, Matheus Alberto
;
Neves, Marcos Fava
- In:
Direct marketing : an international journal
2
(
2008
)
3
,
pp. 174-185
Persistent link: https://www.econbiz.de/10003934512
Saved in:
7
Online communities serving the consumer/producer : observations from the study of a fantasy world
Boulaire, Christele
;
Graf, Raoul
;
Guelmami, Raja
- In:
Direct marketing : an international journal
2
(
2008
)
4
,
pp. 199-220
Persistent link: https://www.econbiz.de/10003934520
Saved in:
8
A strategy for managing customer relations on the internet : evidence from the football sector
Kriemadis, Thanos
;
Kotsovos, Andreas
;
Kartakoullis, Nikos
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 229-243
Persistent link: https://www.econbiz.de/10003935929
Saved in:
9
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
10
Online shopping and moderating role of offline
brand
trust
Kim, Soyoung
;
Jones, Christie
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 282-300
Persistent link: https://www.econbiz.de/10003935945
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->