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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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Customer cross-selling model based on counter propagation network
Liu, Chao-hua; Cai, Shu-qin - In: Direct marketing : an international journal 2 (2008) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10003934123
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Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan - In: Direct marketing : an international journal 2 (2008) 2, pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
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Internet shopping acceptance : examining the influence of intrinsic versus extrinsic motivations
Mohd Suki, Norazah; Thurasamy Ramayah; Norbayah Mohd Suki - In: Direct marketing : an international journal 2 (2008) 2, pp. 97-110
Persistent link: https://www.econbiz.de/10003934496
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Sustainable telemarketing? : a new theory of consumer behavior
Hurst, Clifford G. - In: Direct marketing : an international journal 2 (2008) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10003934499
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A method for building new marketing channels : the case of "door-to-door" in dairy products
Cônsoli, Matheus Alberto; Neves, Marcos Fava - In: Direct marketing : an international journal 2 (2008) 3, pp. 174-185
Persistent link: https://www.econbiz.de/10003934512
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Online communities serving the consumer/producer : observations from the study of a fantasy world
Boulaire, Christele; Graf, Raoul; Guelmami, Raja - In: Direct marketing : an international journal 2 (2008) 4, pp. 199-220
Persistent link: https://www.econbiz.de/10003934520
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A strategy for managing customer relations on the internet : evidence from the football sector
Kriemadis, Thanos; Kotsovos, Andreas; Kartakoullis, Nikos - In: Direct marketing : an international journal 3 (2009) 4, pp. 229-243
Persistent link: https://www.econbiz.de/10003935929
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Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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Online shopping and moderating role of offline brand trust
Kim, Soyoung; Jones, Christie - In: Direct marketing : an international journal 3 (2009) 4, pp. 282-300
Persistent link: https://www.econbiz.de/10003935945