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Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik; Warlop, Luk - 1998
Persistent link: https://www.econbiz.de/10000990869
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Brand rivalry, market segmentation, and the pricing of optional engine power on automobiles
Verboven, Frank - 1996
Persistent link: https://www.econbiz.de/10000951703
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Entry deterrence and signaling in markets for search goods
Bijl, Paul de - 1995
Persistent link: https://www.econbiz.de/10000904864
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Variations in consumer choice consistency : the case of attribute-level driven shifts in consistency
Dellaert, Benedict G. C.; Brazell, Jeff D.; Louviere, … - 1998
Persistent link: https://www.econbiz.de/10000984777