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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K. - 2009
Persistent link: https://www.econbiz.de/10003835594
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US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
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Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan - 2007
Persistent link: https://www.econbiz.de/10003431731
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Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred; Fritsch, Christoph - 2011
Persistent link: https://www.econbiz.de/10009377570
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Split or steal? : cooperative behavior when the stakes are large
Assem, Martijn J. van den; Dolder, Dennie van; Thaler, … - In: Management science : journal of the Institute for … 58 (2012) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10009502506
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The economics of television and online video markets
Crawford, Gregory S. - 2015
Persistent link: https://www.econbiz.de/10011300992
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Kostenstrukturen des Connected TV
Heil, Bertold - 2014
Persistent link: https://www.econbiz.de/10011349163