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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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Sports broadcasting : is it a job for public service broadcasters? ; a welfare economic perspective
Solberg, Harry Arne - In: The journal of media economics 20 (2007) 4, pp. 289-309
Persistent link: https://www.econbiz.de/10003639394
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Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K. - 2009
Persistent link: https://www.econbiz.de/10003835594
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US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
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Access pricing to a digital broadcasting platform
Bel, Germà; Calzada, Joan; Insa, Raquel - In: The journal of media economics 20 (2007) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10003436346
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Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan - 2007
Persistent link: https://www.econbiz.de/10003431731
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Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - In: The journal of media economics 20 (2007) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
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Internet protocol television
Shin, Dong-Hee; Hwang, Yongsuk - In: The journal of media economics 24 (2011) 3, pp. 174-200
Persistent link: https://www.econbiz.de/10009373396
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Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred; Fritsch, Christoph - 2011
Persistent link: https://www.econbiz.de/10009377570