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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Consumer behaviour
423
Konsumentenverhalten
423
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283
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283
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57
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Broderick, Amanda J.
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
663
Journal of retailing and consumer services
626
The journal of product & brand management
286
The journal of brand management : an international journal
268
International journal of hospitality management
196
Psychology & marketing
162
Asia Pacific journal of marketing and logistics
132
The journal of services marketing
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European journal of marketing : EJM
119
Journal of the Academy of Marketing Science
105
Journal of strategic marketing
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Cogent business & management
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Journal of marketing
96
Marketing intelligence & planning
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Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of marketing communications
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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The journal of consumer marketing
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The service industries journal
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International journal of contemporary hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of retail & distribution management
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SpringerLink / Bücher
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Marketing letters : a journal of research in marketing
71
The international review of retail, distribution and consumer research
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International journal of internet marketing and advertising : IJIMA
69
Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of global marketing
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Tourism management : research, policies, practice
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Journal of promotion management : innovations in planning and applied research
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International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Services marketing quarterly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
59
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
4
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
5
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
6
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
7
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
8
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and
brand
juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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