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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.; Banister, Emma N.; Piacentini, Maria - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica; Carlson, Jamie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
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Becoming respectable : low-income young mothers, consumption and the pursuit of value
Banister, Emma N.; Hogg, Margaret K.; Budds, Kirsty; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 652-672
Persistent link: https://www.econbiz.de/10011577363
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Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica; Kachour, Maher; Khvatova, Tatiana - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Time, money, peers, and parents : some data and theories on teenage behavior
Kooreman, Peter (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001829708
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Exploring appropriation of global cultural rituals
Tinson, Julie; Nuttall, Peter - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1074-1090
Persistent link: https://www.econbiz.de/10008757652