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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand"
~subject:"Jugendliche"
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Brand
Jugendliche
Consumer behaviour
423
Konsumentenverhalten
423
Youth
283
Brand management
57
Markenführung
57
USA
55
United States
55
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51
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51
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49
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49
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47
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31
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29
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29
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Cobb-Clark, Deborah A.
7
Sabia, Joseph J.
7
Anderson, D. Mark
6
Baert, Stijn
6
Ham, Maarten van
6
Sutter, Matthias
6
Tekin, Erdal
6
Favara, Marta
5
Pastore, Francesco
5
Rodríguez-Planas, Núria
5
Walker, Ian
5
Devereux, Paul J.
4
Fakih, Ali
4
Fletcher, Jason
4
Glätzle-Rützler, Daniela
4
Hansen, Benjamin
4
Kocher, Martin
4
Mendolia, Silvia
4
Nie, Peng
4
Rees, Daniel I.
4
Ribar, David C.
4
Salvanes, Kjell G.
4
Sousa-Poza, Alfonso
4
Black, Sandra E.
3
Fumarco, Luca
3
Herrera, Catalina
3
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3
Kluve, Jochen
3
Kruger, Diana I.
3
Monfardini, Chiara
3
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3
O'Higgins, Shane Niall
3
Pabilonia, Sabrina Wulff
3
Pal, Sarmistha
3
Siedler, Thomas
3
Verhaest, Dieter
3
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2
Abouk, Rahi
2
Aparicio Fenoll, Ainoa
2
Averett, Susan
2
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
320
The journal of brand management : an international journal
285
NBER working paper series
257
NBER Working Paper
222
Working paper / National Bureau of Economic Research, Inc.
214
The journal of product & brand management
200
IZA Discussion Paper
193
Journal of retailing and consumer services
185
Young consumers : insight and ideas for responsible marketers
170
Psychology & marketing
97
Journal of health economics
78
European journal of marketing : EJM
77
Journal of vocational behavior
76
International journal of consumer studies
74
IZA Discussion Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
63
Asia Pacific journal of marketing and logistics
57
Mitteilungen aus der Arbeitsmarkt- und Berufsforschung
57
Journal of career development
56
Journal of fashion marketing and management
56
The journal of consumer marketing
56
World Bank E-Library Archive
50
Economics of education review
48
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48
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing
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Journal of strategic marketing
44
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
42
CESifo working papers
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Applied economics
36
Journal of human resources : JHR
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ECONIS (ZBW)
312
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1
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
2
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
3
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
7
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
8
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
9
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
10
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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