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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~subject:"Social web"
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Brand image
Social web
Consumer behaviour
423
Konsumentenverhalten
423
Jugendliche
283
Youth
283
Brand management
57
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57
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55
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Broderick, Amanda J.
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Malthouse, Edward C.
2
Molesworth, Mike
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1
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1
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1
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
556
Journal of retailing and consumer services
368
The journal of product & brand management
282
The journal of brand management : an international journal
261
Psychology & marketing
140
Journal of marketing communications
112
International journal of internet marketing and advertising : IJIMA
111
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
96
Journal of international consumer marketing
89
International journal of hospitality management
87
International journal of consumer studies
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
The journal of consumer marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of promotion management : innovations in planning and applied research
77
Marketing intelligence & planning
75
International journal of advertising : the review of marketing communications
74
Journal of fashion marketing and management
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Cogent business & management
73
Journal of strategic marketing
73
Technological forecasting & social change : an international journal
73
Journal of marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of global marketing
69
Journal of travel and tourism marketing
68
Marketing letters : a journal of research in marketing
62
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of the Academy of Marketing Science
60
Young consumers : insight and ideas for responsible marketers
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Tourism management : research, policies, practice
54
Journal of Islamic marketing
52
International journal of electronic marketing and retailing : IJEMR
51
International journal of advertising : the quarterly review of marketing communications
50
Journal of internet commerce
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
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ECONIS (ZBW)
67
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1
Analysis of
fashion
consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
2
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
6
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
7
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
8
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
9
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
10
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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