Narrow search
Showing 1 - 10 of 38
Cover Image
Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Cover Image
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Cover Image
Testing the robustness of brand partitions identified from purchase duplication analysis
Dawes, John G. - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Cover Image
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Cover Image
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham; Ghoneim, Ahmad; Irani, Zahir; Ying, Fan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Cover Image
Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Cover Image
Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea; Hallin, Anette - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Cover Image
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Cover Image
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369