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Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia; Seiler, Stephan - 2021
Persistent link: https://www.econbiz.de/10012667460
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Loss leading as a threat to brands
Inderst, Roman; Obradovits, Martin - 2022
Persistent link: https://www.econbiz.de/10012802933
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Nonlinear pricing in oligopoly : how brand preferences shape market outcomes
Gomes, Renato; Maestri, Lucas Jóver; Lozachmeur, Jean-Marie - 2020
Persistent link: https://www.econbiz.de/10012301133
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo; Bacchiega, Emanuele; Colucci, … - 2022
Persistent link: https://www.econbiz.de/10013187658
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Religiosity, smoking and other addictive behaviors
Roman, Monica; Zimmermann, Klaus F.; Plopeanu, … - 2021
Persistent link: https://www.econbiz.de/10012543382
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Online advertising as passive search
Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021
Persistent link: https://www.econbiz.de/10012517681
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Global giants and local stars : how changes in brand ownership affect competition
Alviarez, Vanessa; Head, Keith; Mayer, Thierry - 2020
Persistent link: https://www.econbiz.de/10012230465
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Damage calculation and mitigation in retailing in the presence of store brands (with an application to the German coffee cartel)
Inderst, Roman; Kuhlmann, Raphael - 2022
Persistent link: https://www.econbiz.de/10012802961
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Cartel damage mitigation from retailers' store brands
Inderst, Roman; Kotschedoff, Marco J.W.; Kuhlmann, Raphael - 2022
Persistent link: https://www.econbiz.de/10012802968