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~isPartOf:"E-business : state of the art of ICT based challenges and solutions"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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E-business : state of the art of ICT based challenges and solutions
Handbook of consumer psychology
42
Legends in consumer behavior
40
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
27
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of business research : JBR
21
Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
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Springer eBook Collection
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Brands and branding
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Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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2
A proposal for
brand
analysis with opinion mining
Moreno Arboleda, Francisco Javier
;
Angarita Velásquez, …
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 64-80)
.
2017
Persistent link: https://www.econbiz.de/10011858921
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