Verhoef, Peter; Vlagsma-Brangule, Vlagsma-Brangule, K. - Erasmus Research Institute of Management (ERIM), … - 2003
In this paper we examine factors determining choice and consumption of biologic or organic meat. In our model explaining choice and share of category requirements, we consider economic/marketing variables (quality, price, and distribution), emotions (fear, empathy, andguilt), social norms,...