Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Corporate branding"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Brand management
5
Markenführung
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Automotive industry
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Kfz-Industrie
2
Materialism
2
Moral obligation
2
Relationship marketing
2
Sustainability
2
Anti-obesity
1
Automotive services industry
1
Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand love
1
Brand loyalty
1
Branding
1
Business ethics
1
Children
1
Consequentialism
1
Consumer behavior
1
Consumer well-being
1
Consumer–brand relationship
1
Consumption
1
Consumption theory
1
Corporate Social Responsibility
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
7
Free
4
Type of publication
All
Article
10
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
6
Working Paper
6
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
more ...
less ...
Language
All
English
16
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Guzman, Francisco
9
Franses, Philip Hans
7
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Hoffmann, Stefan
5
Singh, Jatinder Jit
5
Barbarossa, Camilla
4
Donkers, Bas
4
Fetscherin, Marc
4
Gentina, Élodie
4
Kang, Jiyun
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Veloutsou, Cleopatra
4
Agatz, Niels
3
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Arli, Denni
3
Balasubramanian, Siva Kumar
3
Bodur, H. Onur
3
Boer, Johannes de
3
Coker, Kesha K.
3
De Bock, Tine
3
Dellaert, Benedict G. C.
3
Doran, Caroline Josephine
3
Fok, Dennis
3
Grappi, Silvia
3
Grohmann, Bianca
3
Gruber, Verena
3
Hegner, Sabrina
3
Herédia-Colaço, Vera
3
Iglesias, Oriol
3
Krystallis, Athanasios
3
Li, Tongzhe
3
Lowrey, Tina M.
3
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Published in...
All
ERIM report series research in management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
3
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
4
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
7
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
8
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
9
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
10
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
