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~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of marketing : EJM"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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ERIM report series research in management
European journal of marketing : EJM
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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