Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Two birds and one stone : purp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Target group
2
Zielgruppe
2
Cancer
1
Consumer behaviour
1
Cross-cultural marketing
1
Emotion
1
Ethnic group
1
Ethnische Gruppe
1
Frauen
1
Gender
1
Geschlecht
1
Group decision-making
1
Gruppenentscheidung
1
Interkulturelles Marketing
1
Konsumentenverhalten
1
Krebskrankheit
1
Language
1
Linguistics
1
Linguistik
1
Mehrsprachigkeit
1
Multilingualism
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Semiotics
1
Semiotik
1
Social Marketing
1
Social behaviour
1
Social marketing
1
Soziales Verhalten
1
Sprache
1
Werbepsychologie
1
Women
1
more ...
less ...
Online availability
All
Free
6
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
6
Working Paper
6
Graue Literatur
3
Non-commercial literature
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Puntoni, Stefano
6
Hamilton, Rebecca W.
1
Hooge, Ilona E. de
1
Lenoir, Anne-Sophie I.
1
Reed, Americus, II
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Sweldens, Steven
1
Tavassoli, Nader
1
Tavassoli, Nader T.
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
more ...
less ...
Published in...
All
ERIM report series research in management
Journal of marketing research : JMR
7
Journal of marketing
6
ERIM Report Series Reference
5
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Harvard business review : HBR
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Psychology
2
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational Behavior and Human Decision Processes
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Business Horizons
1
Business strategy review
1
Harvard Business School Marketing Unit Working Paper
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
MIT sloan management review
1
MO
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
2
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
3
Categorization by groups
Hamilton, Rebecca W.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381144
Saved in:
4
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
5
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
6
Gender identity salience and perceived vulnerability to breast cancer
Sweldens, Steven
(
contributor
);
Puntoni, Stefano
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10008661440
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
