Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Corporate branding"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising effects
5
Werbewirkung
5
Brand
4
Markenartikel
4
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Cognition
2
Kognition
2
Materialism
2
Moral obligation
2
Sustainability
2
brand placement
2
need for cognition
2
Anti-obesity
1
Apple Computer Inc.
1
Automotive industry
1
Behavioral branding
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand extension
1
Brand love
1
Brand loyalty
1
Brand placement
1
Branding
1
Business ethics
1
Children
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Language
All
English
16
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Guzman, Francisco
9
Vitell, Scott J.
7
Dens, Nathalie
6
Van Kenhove, Patrick
6
Chang, Chun-Tuan
5
Chowdhury, Rafi M. M. I.
5
Hoffmann, Stefan
5
Singh, Jatinder Jit
5
Smit, Edith G.
5
Balasubramanian, Siva Kumar
4
Barbarossa, Camilla
4
Eisend, Martin
4
Fetscherin, Marc
4
Gentina, Élodie
4
Kang, Jiyun
4
Ko, Eunju
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Román, Sergio
4
Russell, Cristel Antonia
4
Schlegelmilch, Bodo B.
4
Sung, Yongjun
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Arli, Denni
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Bodur, H. Onur
3
Boer, Johannes de
3
Bui, M̃y
3
Chang, Hua
3
Coker, Kesha K.
3
De Bock, Tine
3
Diehl, Sandra
3
Doran, Caroline Josephine
3
Grappi, Silvia
3
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
5
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
6
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
8
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
