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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
974
Brand management
379
Markenführung
379
Brand image
345
Markenimage
345
Brand
232
Markenartikel
229
Beziehungsmarketing
134
Relationship marketing
134
Ethics
107
Corporate Social Responsibility
104
Corporate social responsibility
104
Ethik
104
Business ethics
85
Unternehmensethik
85
Social Web
75
Social web
75
Environmental consciousness
68
Umweltbewusstsein
68
Internet marketing
60
Online-Marketing
60
Emotion
59
Luxury goods
59
Luxusgüter
59
USA
58
International marketing
57
United States
57
Designation of origin
56
Herkunftsbezeichnung
56
Internationales Marketing
55
Theorie
52
Theory
52
Experiment
51
Advertising effects
48
Werbewirkung
48
China
46
Nachhaltige Entwicklung
46
Personality psychology
46
Persönlichkeitspsychologie
46
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14
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969
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9
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972
Aufsatz in Zeitschrift
972
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7
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2
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2
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Guzman, Francisco
11
Christodoulides, George
7
Vitell, Scott J.
7
Laroche, Michel
6
Michaelidou, Nina
6
Pelsmacker, Patrick de
6
Schlegelmilch, Bodo B.
6
Van Kenhove, Patrick
6
Veloutsou, Cleopatra
6
Chowdhury, Rafi M. M. I.
5
Diamantopoulos, Adamantios
5
Fetscherin, Marc
5
Hoffmann, Stefan
5
Magnusson, Peter
5
Singh, Jatinder Jit
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Barbarossa, Camilla
4
Cleveland, Mark
4
Gentina, Élodie
4
He, Jiaxun
4
Kang, Jiyun
4
Román, Sergio
4
Westjohn, Stanford A.
4
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Arli, Denni
3
Balabanis, George
3
Balasubramanian, Siva Kumar
3
Barnes, Bradley R.
3
Bodur, H. Onur
3
Boer, Johannes de
3
Coker, Kesha K.
3
De Bock, Tine
3
Diallo, Mbaye Fall
3
Doran, Caroline Josephine
3
Eastman, Jacqueline Kilsheimer
3
Grappi, Silvia
3
Grohmann, Bianca
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,941
International journal of consumer studies
771
International journal of hospitality management
724
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
393
NBER Working Paper
381
Journal of fashion marketing and management
379
The journal of brand management : an international journal
361
European journal of marketing : EJM
349
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
322
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
Journal of retailing
305
International journal of retail & distribution management
304
Cogent business & management
303
SpringerLink / Bücher
297
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Journal of marketing
294
Tourism management : research, policies, practice
294
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Technological forecasting & social change : an international journal
268
International journal of contemporary hospitality management
261
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
978
Showing
1
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978
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date (oldest first)
1
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
2
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
Predicting adolescents' apparel
brand
preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
4
Chinese young consumers'
brand
loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in
brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
7
Does size matter? : an exploration of the role of body size on
brand
image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
8
Private and national
brand
consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
9
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
10
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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