Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Fetscherin, Marc"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
21
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Sustainability
3
Bibliometrics
2
Bibliometrie
2
Brand love
2
Brand relationships
2
Branding
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Materialism
2
Moral obligation
2
Nachhaltigkeit
2
Retail trade
2
Target group
2
Zielgruppe
2
Anti-obesity
1
Aromastoff
1
Automotive industry
1
Behavioral branding
1
Beschaffung
1
Bibliometric analysis
1
Bio-Lebensmittel
1
Brand avoidance
1
Brand co-creation
1
Brand communication
1
Brand communities
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Author
All
Fetscherin, Marc
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
14
Guzman, Francisco
9
Nordfält, Jens
7
Vitell, Scott J.
7
Breugelmans, Els
6
Campo, Katia
6
Roggeveen, Anne L.
6
Van Kenhove, Patrick
6
Blut, Markus
5
Bodur, H. Onur
5
Chowdhury, Rafi M. M. I.
5
Hoffmann, Stefan
5
Monroe, Kent B.
5
Singh, Jatinder Jit
5
Bagozzi, Richard P.
4
Barbarossa, Camilla
4
Burton, Scot
4
Gentina, Élodie
4
Kang, Jiyun
4
Kukar-Kinney, Monika
4
Mai, Robert
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Román, Sergio
4
Ruyter, Ko de
4
Schlegelmilch, Bodo B.
4
Suri, Rajneesh
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Areni, Charles Scott
3
Arli, Denni
3
Balasubramanian, Siva Kumar
3
Bearden, William O.
3
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of retailing
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
37
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International marketing review
5
Journal of electronic commerce research : JECR
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
The journal of consumer marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Consumer-brand relationships : theory and practice
1
Cross-cultural and critical perspectives on brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Determinants and outcomes of
brand
hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
3
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
5
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
6
The effect of product category on consumer
brand
relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
7
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
8
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
9
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
10
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
