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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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Not walking the walk : how dual attitudes influence behavioral outcomes in ethical consumption
Govind, Rahul; Singh, Jatinder Jit; Garg, Nitika; … - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1195-1214
Persistent link: https://www.econbiz.de/10011998933
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of business ethics : JOBE 143 (2017) 3, pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit; Garg, Nitika; Govind, Rahul; … - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine; Pelsmacker, Patrick de; Pecheux, Claude L. - In: Journal of business ethics : JOBE 124 (2014) 2, pp. 243-257
Persistent link: https://www.econbiz.de/10010431490