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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing and multicultural diversity"
~person:"Grebitus, Carola"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
10
Advertising effects
2
Online reviews
2
Personal values
2
Social Web
2
Social web
2
Virales Marketing
2
Werbewirkung
2
Adaptive psychological biases
1
Advertising
1
Appliances
1
Attitude to in-game advertising
1
Automotive industry
1
Behavioral intentions
1
Bias
1
Brand image
1
Brand management
1
Brand placement
1
Carbon footprint
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Consumption theory
1
Cultural identity
1
Customer satisfaction
1
Deutschland
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Energieeinsparung
1
Energy conservation
1
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8
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8
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2
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2
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English
10
Author
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Grebitus, Carola
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
4
Hoffmann, Stefan
4
Luo, Xin
4
Aiking, Harry
3
Boer, Johannes de
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Røpke, Inge
3
Welsch, Heinz
3
Ye, Qiang
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Cai, Zhen
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chen, Charlie C.
2
Cordes, Christian
2
Ek, Kristina
2
Fang, Bin
2
Forsythe, Sandra
2
Gorton, Matthew
2
Guo, Xitong
2
Hille, Stefanie Lena
2
Huang, Hsin-Yi
2
Jackson, Tim
2
Kecinski, Maik
2
Koo, Yoonmo
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Marketing and multicultural diversity
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of consumer studies
5
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of behavioral and experimental economics
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economic perspectives and policy
2
Food policy : economics planning and politics of food and agriculture
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an international journal
1
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All
ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Risk preferences and purchase of energy-efficient technologies in the residential sector
Qiu, Yueming
;
Colson, Gregory
;
Grebitus, Carola
- In:
Ecological economics : the transdisciplinary journal of …
107
(
2014
),
pp. 216-229
Persistent link: https://www.econbiz.de/10011280263
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
5
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Multi-product category choices labeled for ecological footprints : exploring psychographics and evolved psychological biases for characterizing latent consumer classes
Steiner, B. E.
;
Peschel, A. O.
;
Grebitus, Carola
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011796111
Saved in:
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