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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing and multicultural diversity"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Røpke, Inge"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Online reviews"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
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Online reviews
Viral marketing
Consumer behaviour
11
Advertising effects
2
Consumption theory
2
Konsumtheorie
2
Social Web
2
Social web
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Automotive industry
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Behavioral intentions
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Brand image
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Brand placement
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Causal loop diagrams
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Eco-Friendly Functional Food
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Elektrizitätswirtschaft
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11
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Røpke, Inge
Verhoef, Peter C.
Dens, Nathalie
4
Hoffmann, Stefan
4
Luo, Xin
4
Aiking, Harry
3
Boer, Johannes de
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Welsch, Heinz
3
Ye, Qiang
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Bronnmann, Julia
2
Brooks, Jeremy S.
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Cai, Zhen
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chen, Charlie C.
2
Cordes, Christian
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Ek, Kristina
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Fang, Bin
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Forsythe, Sandra
2
Gorton, Matthew
2
Grebitus, Carola
2
Guo, Xitong
2
Hille, Stefanie Lena
2
Huang, Hsin-Yi
2
Jackson, Tim
2
Kecinski, Maik
2
Koo, Yoonmo
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Marketing and multicultural diversity
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Current issues in ecological economics
1
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ECONIS (ZBW)
11
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1
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11
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1
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Participatory systems mapping for sustainable consumption : discussion of a method promoting systemic insights
Sedlacko, Michal
;
Martinuzzi, André
;
Røpke, Inge
; …
- In:
Ecological economics : the transdisciplinary journal of …
106
(
2014
),
pp. 33-43
Persistent link: https://www.econbiz.de/10010493711
Saved in:
4
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
5
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
6
Consumption dynamics and technological change - exemplified by the mobile phone and related technologies
Røpke, Inge
- In:
Ecological economics : the transdisciplinary journal of …
45
(
2003
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10001776500
Saved in:
7
The dynamics of willingness to consume
Røpke, Inge
- In:
Ecological economics : the transdisciplinary journal of …
28
(
1999
)
3
,
pp. 399-420
Persistent link: https://www.econbiz.de/10001394557
Saved in:
8
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
9
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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