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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets : a resource-based approach
Lisboa, Ana; Skarmeas, Dionysis; Lages, Carmen - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1274-1284
Persistent link: https://www.econbiz.de/10009410662
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New industrial service development : scenarios for success and failure
DeBrentani, Ulrike - In: Journal of business research : JBR 32 (1995) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10001174912
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Market orientation, market disruptiveness capability and social enterprise performance : an empirical study from the United Kingdom
Bhattarai, Charan Raj; Kwong, Caleb; Tasavori, Misagh - In: Journal of business research : JBR 96 (2019), pp. 47-60
Persistent link: https://www.econbiz.de/10011980654
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Strategic orientation, innovation performance and the moderating influence of marketing management
Adams, Pamela; Bodas Freitas, Isabel Maria; Fontana, Roberto - In: Journal of business research : JBR 97 (2019), pp. 129-140
Persistent link: https://www.econbiz.de/10012002764
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194