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Strategic change and innovation reputation : opening up the innovation process
Morgan, Todd; Obal, Michael W.; Jewell, Robert D. - In: Journal of business research : JBR 132 (2021), pp. 249-259
Persistent link: https://www.econbiz.de/10012581604
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Journal of business research : JBR 104 (2019), pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
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A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza; Mahavarpour, Nasrin; Foroudi, Pantea - In: Journal of business research : JBR 160 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
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Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd; Anokhin, Sergey - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303799