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Technological advantage, alliances with customers, local knowledge and competitor identification
Wu, Jie; Olk, Paul - In: Journal of business research : JBR 67 (2014) 10, pp. 2106-2114
Persistent link: https://www.econbiz.de/10010400108
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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How does mothers' mood matter on their choice of organic food? : controlled eye-tracking study
Giray, Caner; Yon, Belma; Alniacik, Umit; Girisken, Yener - In: Journal of business research : JBR 144 (2022), pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
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What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of business research : JBR 128 (2021), pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
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The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Jaziri-Bouagina, Dhouha - In: Journal of business research : JBR 94 (2019), pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery; Fang, Ruolian; Dineen, Brian R.; Yao, Xin - In: Journal of business research : JBR 62 (2009) 12, pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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Forecasting new product trial with analogous series
Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295