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Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014

A monopoly platform hosts advertisers who compete on a market for horizontally differentiated products. These products … advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which …

Persistent link: https://www.econbiz.de/10010748203

Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Lowry, Paul Benjamin; Vance, Anthony; Moody, Greg; … - Université Paris-Dauphine (Paris IX) - 2008

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Persistent link: https://www.econbiz.de/10010734931

Grande distribution et Internet : une nouvelle technique de vente

Gauthier, Marie-France; Bourliataux-Lajoinie, Stéphane - Université Paris-Dauphine (Paris IX) - 1998

Persistent link: https://www.econbiz.de/10010707363

L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse

Gauthier, Stéphanie; Munier, Thibaut; Costes, Yseulys; … - Université Paris-Dauphine (Paris IX) - 2005

The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...

Persistent link: https://www.econbiz.de/10011171559

Les agents intelligents : une question de recherche

David, Jean-François; Monod, Emmanuel - Université Paris-Dauphine (Paris IX) - 1997

Devant la complexité à laquelle est confronté l'utilisateur d'Internet, les agents intelligents se présentent comme un recours. Il y a deux faces à l'intelligence d'un agent: l'une tournée vers l'accomplissement d'une mission, et l'autre tournée vers les objectifs qu'il s'agit de...

Persistent link: https://www.econbiz.de/10011074276

Efficacité des bannières sur le web : proposition d'un cadre théorique

Fontaine, Isabelle; Galan, Jean-Philippe - Université Paris-Dauphine (Paris IX) - 2001

Persistent link: https://www.econbiz.de/10010707032

Publicité intrusive sur Internet : une étude exploratoire des profils de résistance

Chouk, Inès; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2014

This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 … two main reasons. On the one hand, it is a decision tool when choosing an advertising format that takes into account …-resistance movement due mainly to an increasingly perceived level of online advertising intrusion. …

Persistent link: https://www.econbiz.de/10010960560

La qualité des sites Web marchands en distribution : proposition d'une échelle de mesure E-Qual

Rolland, Sylvie; Wallet-Wodka, Déborah - Université Paris-Dauphine (Paris IX) - 2003

The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...

Persistent link: https://www.econbiz.de/10010861369

La valeur percue de l’expérience d’immersion dans les environnements virtuels marchands sur internet

Charfi, Ahmed Anis - Université Paris-Dauphine (Paris IX) - 2011

Persistent link: https://www.econbiz.de/10010706413

Evolution technologique et qualité : impact de l'utilisation des sites Web sur la qualité perçue en magasin

Rolland, Sylvie - Université Paris-Dauphine (Paris IX) - 2005

Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into...

Persistent link: https://www.econbiz.de/10010707129