, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has …Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context …

dissatisfaction. We then try to find the determinants of this feeling (i.e. a violation of a norm which may destroy the trust …

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study … initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere … how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model …

Recent research has highlighted the importance of trust in building and maintaining business relationships. This … trust in buyer-seller relationships and compare it to the role of satisfaction. The study focuses on the commercial banking … sector, where a climate of trust is essential for developing and maintaining business relationships. Data were collected in a …

Scientific collaboration encompasses two main issues: knowledge sharing and trust. Geographical distance has an impact … proximity with regard to knowledge transfer and trust. For both, we address the main problems set by geographical distance and …

misleading formulation, using this presentation reduces confidence in the brand, especially for non familiar consumers. Trust …

benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …