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This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and …
Persistent link: https://www.econbiz.de/10010707136
This study proposes exploring the generative mechanisms at play behind group dynamics by offering a longitudinal analysis of the development of a self-organized group composed of city dentists. By adopting a longitudinal perspective we shed light on the relational and organizational mechanisms...
Persistent link: https://www.econbiz.de/10010706394
. However, whereas scholars emphasize the importance of affect in the management of consumption places, to date, these works … have not been extended into the marketing field. Thus, this paper synthesizes previous works on place attachment and …
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The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
Persistent link: https://www.econbiz.de/10010905094
Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
Persistent link: https://www.econbiz.de/10010905125
afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …
Persistent link: https://www.econbiz.de/10010905152