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How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework
Bezançon, Marjolaine; Guiot, Denis; Le Nagard, Emmanuelle - Université Paris-Dauphine (Paris IX) - 2013
Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the … issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues … controlled by online second-hand dealers on perceived risk. While the literature review suggests using the signaling theory …
Persistent link: https://www.econbiz.de/10011073122
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The marginal propensity to consume and multidimensional risk
Jouini, Elyès; Napp, Clotilde; Nocetti, Diego - Université Paris-Dauphine (Paris IX) - 2013
multidimensional risk increases the marginal propensity to consume if and only if absolute prudence decreases with wealth, in the sense …Kimball, 1990a and Kimball, 1990b established that income risk increases the marginal propensity to consume if and only … if absolute prudence decreases. We characterize decreasing and increasing multivariate prudence and show that a …
Persistent link: https://www.econbiz.de/10010707440
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A microeconometric analysis of household savings determinants in Morocco
El Mekkaoui de Freitas, Najat; Mage-Bertomeu, Sabine; … - Université Paris-Dauphine (Paris IX) - 2010
This article provides an analysis of the microeconomic determinants of household savings behaviour in Morocco according … to geographical household residence. Descriptive statistics seem to indicate a similar savings pattern in both rural and … urban areas but the econometric results do not support this conclusion. Current income strongly affects the savings level in …
Persistent link: https://www.econbiz.de/10010717674
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Les déterminants de la confiance du consommateur lors d’un achat sur un site marchand : proposition d’un cadre conceptuel préliminaire
Chouk, Inès; Perrien, Jean - Université Paris-Dauphine (Paris IX) - 2003
Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...
Persistent link: https://www.econbiz.de/10010861353
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Epargne de précaution et statique comparative avec aversion pour le risque
Bommier, Antoine; Chassagnon, Arnold; Le Grand, François - Université Paris-Dauphine (Paris IX) - 2009
Persistent link: https://www.econbiz.de/10010861555
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Effetti segnaletici della promozione sull'accettazione di un prodotto di largo consumo
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2004
In the article, we want to study existence and valence of the signal given by a promotional communication, usually associated with a price discount. An individual utility model is used to analyze data from a Gabor & Granger price study. Results show that promotion signal increase price...
Persistent link: https://www.econbiz.de/10010905216
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Communication sociétale et capital-marque
Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2007
Previous research on corporate social responsibility (CSR) generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this...
Persistent link: https://www.econbiz.de/10010905271
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Societal communication and brand equity
Benoît-Moreau, Florence; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2007
Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this paper...
Persistent link: https://www.econbiz.de/10010905367
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Une extension des effets des programmes de fidélité par les effets négatifs : application au secteur français de la téléphonie mobile
Pez, Virginie; Lunardo, Renaud - Université Paris-Dauphine (Paris IX) - 2008
Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...
Persistent link: https://www.econbiz.de/10010905385
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Perceptions et évaluations du lot virtuel par le consommateur
Desmet, Pierre; Sabri, Ouidade; Parguel, Béatrice; de … - Université Paris-Dauphine (Paris IX) - 2006
Virtual bundling is a promotional offer in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As a promotional technique offering numerous advantages to retailers and manufacturers, virtual bundling is more and more used...
Persistent link: https://www.econbiz.de/10010905412