We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...

Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also to higher prices, so consumer surplus can go up or down, while profits rise. With enough quality asymmetry, though, the higher-quality (and hence larger) firm's price...

Devant la complexité à laquelle est confronté l'utilisateur d'Internet, les agents intelligents se présentent comme un recours. Il y a deux faces à l'intelligence d'un agent: l'une tournée vers l'accomplissement d'une mission, et l'autre tournée vers les objectifs qu'il s'agit de...

Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more...

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of...

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of...

Often reduced to a price reduction, sales promotion is very often presented as a commercial technique with damaging effect on brand value. We propose a broader view of this question and first explain why sales promotion can increase price elasticity and so reduce profitbility associated with...

Promoting direct competing brands in the same page of a retailer store flyer has become a current managerial practice. This study questions the relevance of this practice by examining its negative effect on brand and promotion recall. It postulates the existence of an interference effect,...

This research deals with the impact of tobacco warnings modification on smokers. A state of the art on the subject is first presented, then research hypothesis are proposed. Second, eight focus groups are implemented on 48 French smokers. Results showed that French past warnings should had been...