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The purpose of this article is to specify the nature of a critical activity in the field of strategy. While post-procedural researches offered alternatives to conventional strategy, they do not really fit to a critical theory of strategic management. Building on a literature review in critical...
Persistent link: https://www.econbiz.de/10011166534
Basé sur le modèle théorique d'Oliver (1991) des réponses stratégiques à la pression de l'environnement institutionnel, cet article discute des stratégies mises en place par les distributeurs de films à l'égard de cette forme particulière de pression institutionnelle que représente la...
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Few academic works were interested in the way teenagers react to the criticism of their peers about a brand choice. A situational measure of adolescents’ coping strategies is here developed, that means we want to measure the way a teenager handles a reproach situation by his/her classroom’s...
Persistent link: https://www.econbiz.de/10011072113
fields of knowledge, marketing and accounting, that compete for a monopoly on the definition of value and the ability to …
Persistent link: https://www.econbiz.de/10011073991
marketing éducatif qui s'y rattache, ces réactions sont étudiées par le concept de coping mobilisé ici dans le cadre d …
Persistent link: https://www.econbiz.de/10011074542
The purpose of this article is to specify the nature of a critical activity in the field of strategy. While post-rational or procedural researches offered alternatives to conventional strategy, they do not reflect the specificity of the critical approach and do not really fit to a critical...
Persistent link: https://www.econbiz.de/10010708502
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