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A utility-based model of sales with informative advertising
Shelegia, Sandro; Wilson, Christopher - 2014
Persistent link: https://www.econbiz.de/10010428796
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon; Shelegia, Sandro - 2019
Persistent link: https://www.econbiz.de/10012169806
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Beliefs and consumer search in a vertical industry
Janssen, Maarten C. W.; Shelegia, Sandro - 2018
Persistent link: https://www.econbiz.de/10011917920
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718