//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
36
Konsumentenverhalten
36
Theorie
14
Theory
14
Preismanagement
6
Pricing strategy
6
Spain
5
Spanien
5
Estimation
4
Schätzung
4
Brand
3
Markenartikel
3
Marketing
3
Marketing management
3
Präferenztheorie
3
Revenue management
3
Revenue-Management
3
Theory of preferences
3
Airline
2
Arzneimittelmarkt
2
EU countries
2
EU-Staaten
2
Experiment
2
Feuer
2
Fire
2
Fluggesellschaft
2
Forest
2
Marketing theory
2
Marketingtheorie
2
Monopol
2
Monopoly
2
Pharmaceutical market
2
Preis
2
Preisdifferenzierung
2
Preisstreuung
2
Price
2
Price discrimination
2
Price dispersion
2
Private consumption
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles of several authors
Mehrbändiges Werk
Working Paper
Collection of articles written by one author
3
Sammlung
3
Sammelwerk
2
Aufsatzsammlung
1
Multi-volume publication
1
more ...
less ...
Language
All
English
3
Author
All
Sheth, Jagdish N.
3
Wind, Yoram
2
Jain, Arun K.
1
Krishnan, Balaji C.
1
Published in...
All
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Faculty & research / Insead : working paper series
10
Journal of business research : JBR
4
Econometric Institute research papers
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Research memorandum / METEOR
3
Research paper series / Stanford Graduate School of Business
3
SAGE library in marketing
3
Zeszyty naukowe
3
Advances in international management
2
Advances in international marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
CESifo working papers
2
Discussion paper / Tinbergen Institute
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
Erfurter Hefte zum angewandten Marketing
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Simon Business School working paper
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Working paper series / University of Zurich, Department of Economics
2
Wuppertal paper
2
AIUB business and economics working paper series
1
AMA educators proceedings
1
Advances in management research
1
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Akademische Abhandlungen zu den Agrarwissenschaften
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere der Nordakademie
1
Arbeitspapiere des Fachbereichs Wirtschaftswissenschaften / Universität Paderborn
1
Arbeitspapiere zum Tätigkeitsfeld Risikomanagement und Versicherung
1
CORE discussion paper : DP
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Critical explorations
1
DEM working paper series
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->