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Consumer poaching, brand switching, and price transparency
Schultz, Christian - In: Economics letters 123 (2014) 3, pp. 266-269
Persistent link: https://www.econbiz.de/10010400174
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Brand name and private label price setting by a monopoly store
Perloff, Jeffrey M.; LaFrance, Jeffrey T.; Chouinard, … - In: Economics letters 116 (2012) 3, pp. 508-511
Persistent link: https://www.econbiz.de/10009674251
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A note on pioneering brands, market dominance and technology
Choi, Chong-ju - In: Economics letters 40 (1992) 2, pp. 247-250
Persistent link: https://www.econbiz.de/10001138414
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On brand proliferation with vertical differentiation
Martínez-Giralt, Xavier - In: Economics letters 30 (1989) 4, pp. 279-286
Persistent link: https://www.econbiz.de/10001075268
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Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes; Schlatter, Nadia; Woisetschläger, David - In: Journal of advertising 48 (2019) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
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Sounds of green : how brand name sounds metaphorically convey environmental friendliness
Joshi, Pradnya; Kronrod, Ann - In: Journal of advertising 49 (2020) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin; Ball, Jennifer Gerard - In: Journal of advertising 50 (2021) 5, pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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Heading the right way? : the influence of motion direction in advertising on brand trust
Monahan, Lisa; Romero, Marisabel - In: Journal of advertising 49 (2020) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889