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Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
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The unique equilibrium in a model of sales with costly advertising
Arnold, Michael A.; Zhang, Lan - In: Economics letters 124 (2014) 3, pp. 457-460
Persistent link: https://www.econbiz.de/10010495111
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Competitive persuasive advertising under consumer loss aversion
März, Oliver - In: Economics letters 185 (2019), pp. 1-4
Persistent link: https://www.econbiz.de/10012304928
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The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne; Reiff, Joseph - In: Economics letters 145 (2016), pp. 218-220
Persistent link: https://www.econbiz.de/10011618423