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Economics letters
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
68
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
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NBER Working Paper
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Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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CESifo working papers
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MPRA Paper
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Marketing letters : a journal of research in marketing
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Journal of global marketing
33
Advertising theory
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing : ZFP ; journal of research and management
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1
Cartel stability in
advertising
-intensive and R&D-intensive industries
Symeonidis, George
- In:
Economics letters
62
(
1999
)
1
,
pp. 121-129
Persistent link: https://www.econbiz.de/10001256013
Saved in:
2
Competition,
advertising
and meeting competition clauses
Levy, David T.
- In:
Economics letters
37
(
1991
)
3
,
pp. 217-221
Persistent link: https://www.econbiz.de/10001114237
Saved in:
3
The fleeting effect of
advertising
: empirical evidence from a case study
Boyd, Roy
- In:
Economics letters
34
(
1990
)
4
,
pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
Saved in:
4
Advertising
and consumer demand : a differential approach
Selvanathan, Eliyathamby Antony
- In:
Economics letters
31
(
1989
)
3
,
pp. 215-219
Persistent link: https://www.econbiz.de/10001076315
Saved in:
5
Market structure and cooperative
advertising
Forbes, Kevin F.
- In:
Economics letters
22
(
1986
)
1
,
pp. 77-80
Persistent link: https://www.econbiz.de/10001018423
Saved in:
6
The length of the effect of aggregate
advertising
on aggregate consumption
Seldon, Barry J.
- In:
Economics letters
48
(
1995
)
2
,
pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
Saved in:
7
Inverted-U aggregate investment curves in a dynamic game of
advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
8
The "Veblen" effect, targeted
advertising
and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
9
Advertising
intensity and welfare in an equilibrium search model
McCarthy, Ian M.
- In:
Economics letters
141
(
2016
),
pp. 20-26
Persistent link: https://www.econbiz.de/10011616058
Saved in:
10
Product quality,
advertising
intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
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