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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie - 2021
Persistent link: https://www.econbiz.de/10013260157
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Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander - 2022
Persistent link: https://www.econbiz.de/10013260159
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The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried - 2019
Persistent link: https://www.econbiz.de/10012231303
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The impact of online customer reviews on consumer purchasing behavior
Lohse, Tobias Maximilian - 2019
Persistent link: https://www.econbiz.de/10012259824
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina - 2015
Persistent link: https://www.econbiz.de/10011625457
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Ubiquitous, expensive, deceptive : an analysis of new challenges in cause-related marketing
Hans, Malte - 2018
Persistent link: https://www.econbiz.de/10011990762
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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan - 2018
Persistent link: https://www.econbiz.de/10012138973
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Understanding antecedents, mechanisms, and outcomes of dynamic capabilities within new product development
Vos, Anne - 2019
Persistent link: https://www.econbiz.de/10012138974
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Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas - 2018
Persistent link: https://www.econbiz.de/10012049302