Ubiquitous, expensive, deceptive : an analysis of new challenges in cause-related marketing
vorgelegt von Malte Hans
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Hans, Malte |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
Aachen |
| Subject: | Cause-Related Marketing | Cause-related marketing | Experiment | Branchenentwicklung | Sector development |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | X, 213 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990762