'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

, and brand. The volume helps us understand how and why “places of origin” play an ever greater role in the marketing of …

-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

. 'New Perspectives on Critical Marketing and Consumer Society' is a groundbreaking textbook allowing readers to understand … social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital … how current advances in business and marketing are looking at different approaches for a radically new landscape in …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …

Nicholas J. Pendarvis -- 3. Gender east and west: transnational gender theory and global marketing research / Katherine C … marketing and consumer research / Jack Coffin, Christian A. Eichert and Ana-Isabel Nolke -- 13. Gender and intersectionality in … political marketing / Minita Sanghvi -- Index. …

Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a … better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of …