Nicholas J. Pendarvis -- 3. Gender east and west: transnational gender theory and global marketing research / Katherine C … marketing and consumer research / Jack Coffin, Christian A. Eichert and Ana-Isabel Nolke -- 13. Gender and intersectionality in … political marketing / Minita Sanghvi -- Index. …

, and brand. The volume helps us understand how and why “places of origin” play an ever greater role in the marketing of …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

-domain literature review from a marketing perspective / Graham Hankinson -- 3. Is corporate branding relevant to places? / Mihalis … Kavaratzis -- 4. Place marketing, local identity and branding cultural images in Southern Europe : Nea Ionia, Greece and Pafos …

book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

marketing. …

, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others …. -- ‘An excellent book for international marketing scholars and advertising executives that focuses on the complexity of …