Handbook of research on international advertising
Year of publication: |
2012
|
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Other Persons: | Okazaki, Shintaro (ed.) |
Publisher: |
Cheltenham, U.K : Edward Elgar |
Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Werbung | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xxiii, 543 pages) diagrams |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-1-78100-104-2 ; 978-1-84844-858-2 ; 978-1-78347-601-5 |
Other identifiers: | 10.4337/9781781001042 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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