The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights...

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

The country of origin of goods and services can have positive or negative effect on customers’ intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. -- The chapters refer to a wide range of issues,...

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research,...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...

1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

The world of multinational enterprises is changing dramatically. Their complex and dynamic international context presents them with special challenges--threatening their survival on one hand, and presenting them with unprecedented opportunities on the other. In this volume, international experts...

This book provides rigorous analysis of the wide range of questions surrounding the role of international institutions in governing global business, especially multinational enterprises (MNEs). The analysis, both theoretical and empirical, focuses on the corporate governance of MNEs and to what...

pt. 1. Global growth, inequality, saving, investment and indebtedness -- pt. 2. Regionalization and globalization of trade -- pt. 3. From centrally planned to market economy -- pt. 4. Internationalization and integration of markets -- pt. 5. Global environment and resource problems

Contents: The handbook of globalisation: introduction and overview / Jonathan Michie -- Part I: Globalisation in Question? -- 1. The future of globalisation / Paul Hirst and Grahame Thompson -- 2. Financial globalization?: history, conditions and prospects / Grahame Thompson -- 3. The scope and...