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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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To have or have not : buy buttons on social platforms
Martínez-López, Francisco J.; Li, Yangchun; Su, Wan; … - In: Journal of business research : JBR 105 (2019), pp. 33-48
Persistent link: https://www.econbiz.de/10012128476